I thought this was hilarious. I laughed out loud at it, and I didn't even know who Brian Urlacher was. I usually hate all these man toiletry commercials because they use misogyny to show that hygiene isn't gay.
I know it still reinforces traditional notions of masculinity, but he says "honor du-el" and wipes his eyes under his glasses and throws that cap. Hehe. Who's laughing now? Me.